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Video transcript

Auto-translated from the reviewer's original audio

Hello girls, today I'm going to talk to you about the Alf initiative. Of course, girls, this well-known powder needs no introduction. Girls, it sets in a way that's not natural, girls, and it minimizes pores and lines, and it makes your face look like, I mean, as if you've put a filter on your face.

Of course, girls, my advice is, if you're going to put it on, don't put a lot, because it reflects light, so it will look white. So if you put it on, put a limited amount and spread it well, and believe me, try it.

Review Summary

Verified by a MyEx auditor

The e.l.f. HD powder is a transparent, lightweight setting powder that doesn't provide coverage or color. However, it's very effective at mattifying the skin and setting concealer all day without creasing. It has a smooth texture and gives a clean, matte finish. Its price is excellent for its performance, but it must be used very sparingly to avoid a white 'flour' effect, especially when taking photos with flash at night.

Worth buying if you're looking for an affordable and effective setting powder to mattify skin and set concealer.

What This Review Covers

  • Brand5/5
  • Quality5/5
  • Practical5/5
  • Design5/5
  • Convenience5/5

Buying Decision Notes

Strong Points

  • Excellent and very affordable price
  • Sets concealer and prevents creasing
  • Effectively mattifies the skin

Points To Check

  • May cause a 'flour' effect with camera flash if over-applied
  • Requires precise and careful application
  • Does not provide any coverage or color to the skin

Frequently Asked Questions

Is e.l.f. HD powder suitable for daily use?

Yes, it is very suitable for daily use to set makeup and mattify skin, especially if you use it sparingly and with a light hand.

Does e.l.f. HD powder provide coverage?

No, this powder is completely transparent and does not provide any coverage or color to the skin. Its primary function is setting and mattifying.

How can I avoid a white cast with camera flash when using e.l.f. HD powder?

To avoid the white 'flour' effect, use a very small amount of powder, focusing on areas that need setting or mattifying, and avoid over-application.

Does e.l.f. HD powder set concealer well?

Yes, the powder is excellent for setting under-eye concealer and prevents it from creasing or caking throughout the day, giving a smooth appearance.

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